Built for the people the internet left behind.

Most of the world now assumes you have a smartphone, an internet connection, and the patience for apps. Hundreds of thousands of people in this country have none of those things — and the world simply stopped building for them.

A prisoner in Birmingham has years of time and almost nothing to fill it with. His partner outside wants his time inside to mean something. A grandmother in Hull is lonely and can't work a touchscreen. A 24-year-old in Hackney bought a £15 brick phone because the internet was eating her life — and lost every modern tool with it.

Every one of them can make a phone call.

That is the whole insight. We put the most powerful technology on earth at the end of an ordinary phone call. No screen. No internet. No app. You dial, you talk, you're heard.

We are not a tech company that tolerates these customers. We are built for them. That distinction is the company.